The data, which Facebook has been tracking since July last year, incorporates responses from more than 30,000 small business owners across 50 countries, and highlights the key concerns and challenges they face as each seeks to maintain its operations.

The insight is valuable for virtually every organization, as the flow-on effects from SMBs will relate to spending in almost all aspects of the economy, and will influence market spend and focus moving forward.

As noted by Facebook:

“Impacts on SMBs can have wider ramifications for the macroeconomy: on average, SMBs account for 75% of employment in sectors directly affected by lockdown measures across OECD member countries.”

Here is the Full Report